Verizon Introduces Bilingual Facebook and Twitter sites, "Somos Verizon FiOS," "@SomosFiOS" as a New Marketing campaign geared toward the Hispanic Demographic
Verizon will now be marketed in not one, but two languages. Verizon announced yesterday that they would launch (the sites simultaneously launched Oct. 3, 2011) two versions of social media services in an attempt to reach the large and ever-growing Hispanic population.
The company explained this new iniative, by stating that the bilingual versions of their social media sites were created with the intended purpose of providing “additional information and entertainment services to the Hispanic community.”
Verizon claims that the Facebook fan page Somos Verizon FiOS (We Are Verizon FiOS) and the Twitter site @SomosFiOS (We Are FiOS) will engage Verizon's Hispanic audience by providing a forum for emerging technology that also offers the best in culturally relevant entertainment content and online community connections. The bilingual properties are only part of the story. The remaining story will be crafted by the fans and followers of Verizon FiOS service.
FiOS is Verizon's all-fiber-optic-based combination of home phone, the nation's fastest Internet and crystal-clear TV services. Somos Verizon FiOS and @SomosFiOS complement the FiOS bicultural website, www.EnciendeteFiOS.com, an informational site with versions in English and Spanish that users can easily toggle between.
"Our Facebook and Twitter pages are venues where Hispanics can learn, inform and share their opinions about technology and discuss how it is shaping the future of the things they feel most passionate about," said Orlando Zambrano, Verizon multicultural marketing manager. "We aim to fulfill our community's need to know about the latest and greatest trends of the future by preparing, empowering and inspiring them to learn, create and share their own vision."
Somos Verizon FiOS will also be kicking off with a promotion in partnership with HBO Latino. People who become fans of the Facebook page can register in a sweepstakes for a VIP trip to Los Angeles and dinner with Ana de la Reguera, star of the HBO Latino series "Capadocia." Similarly, fans of Somos Verizon FiOS will be treated to regular content updates, promotions, customer support links, special offers and an interactive tab called MontajeFiOS, where fans can upload their photos into a mosaic and share with friends. Verizon also has partnered with the Hispanic Scholarship Fund and will provide educational and informational subject matter to inform users about college funding, educational opportunities and inspirational success stories.
On Oct. 11, @SomosFiOS will host its first of many Twitter parties in honor of Hispanic Heritage Month. Attendees will discuss a variety of topics regarding culture, icons and lifestyle. There will also be a chance for five lucky participants to win tech gadgets and gift cards.
"When reaching out to Hispanics, it's not only about language, it's about the overall experience," said Zambrano. "Verizon maintains a large presence in the Hispanic sphere, as many Hispanics crave technology, entertainment and community involvement – three big pillars for Somos Verizon FiOS and @SomosFiOS. We will continue to foster two-way dialogue between the brand and our Hispanic consumers through social media tools that allow customers to engage with FiOS on their own terms."
To experience these new Hispanic social media platforms firsthand, and to become a fan of the new Facebook page, visit www.facebook.com/SomosVerizonFiOS, and follow Verizon FiOS at www.twitter.com/SomosFiOS. For more news on Verizon and their upcoming products visit www.verizon.com/news.